The Wizarding World of
Harry Potter™ - Diagon Alley™
Attractions - Diagon Alley™
    Jump into the Action of Your Favorite Movies and TV Shows
    Logo of Universal Studios Florida
    Pass through the brick archway and you’ll find yourself in Diagon Alley™, the cobbled street where witches and wizards have gathered to do their shopping for hundreds of years. Here you can explore some of the most famous shops and establishments in the wizarding world. Also, practitioners of the Dark Arts will find everything they need down the gloomy Knockturn Alley.
    Ollivanders™: Makers of Fine Wands since 382 BC

    OllivandersPurchase your own Ollivanders™ wand, or choose from a selection including Harry Potter™ film character wand replicas, collectible wand sets and more.

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    Weasleys' Wizard Wheezes

    Weasley's Wizard WheezesFred and George Weasleys’ colourful shop offers a cornucopia of novelty items, magical jokes, and toys.

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    Borgin and Burkes

    Borgin and BrukesLocated in Knockturn Alley, the shelves of this shop are lined with dark objects such as Death Eater masks, skulls, and other sinister items.

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    Madam Malkin’s Robes for All Occasions

    Madam Malkin’s Robes for All OccasionsYou’ll find assorted wizardwear, from Hogwarts™ school uniforms to authentic wizard robes.

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    Magical Menagerie™

    Magical MenagerieShop for furry, feathered, or scaly creatures, such as Cornish Pixies, owls, Hippogriffs and unicorns. You'll also find plush toys of some of your favourite creature characters including Crookshanks™, Buckbeak™, Fang, Fluffy and Scabbers™.

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    Wiseacre’s Wizarding Equipment

    img_WiseacresFind a variety of wizarding wares and supplies including telescopes, magnifying glasses, and more.

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    Quality Quidditch™ Supplies

    Quality Quidditch SuppliesBrowse clothing and equipment from the wizarding world’s most popular sport, including sweaters, brooms, and other necessities.

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    Wands by Gregorovitch

    img_WandsGregorovitchIn this legendary wandmaker’s shop you can choose from a wide assortment of Harry Potter™ film character wand replicas, and more.


    img_ScribbulusFind all the writing supplies a witch or wizard could need, including feather quills, parchment paper, journals and postcards.