Last updated February 9, 2011
This web site which is located at the domain universalorlando.co.uk (the "Site") is operated on behalf of Universal Orlando®
Resort ("Universal" or "we" or "our" or "us") which is a U.S. based entity.
1. Types of Information Collected:Personal Data:
Personally Identifiable Information ("Personal Data") is any information that can be used to identify a specific individual, such as your name, email address, home address, phone number and credit card information. This Site collects Personal Data when you interact with the Site for example when you submit information via the on-line forms (including your name, address and/or e-mail address, demographic information (such as age and gender) and profile data (such as your interests in theme parks), whenever you email us, or seek help from our customer service departments.
Aggregate and Anonymous Data:
In addition, we may use a service that collects data remotely by using so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") embedded in the Site’s content. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Site visitors and may be associated with cookies on the visitors’ hard drives. This information is AA data.
3. Use of Information Collected
We process personal information collected via this website and may share it with our affiliated companies to deal with your enquiries and requests, to provide you by post and email with up to date news of new attractions and features of our theme parks, details of special offers and information about products and services offered by ourselves, and our affiliates. We may also disclose your personal information to any successor operators of our business.
We do not sell or lease personal information about visitors to this website to any third parties.
Cookies and similar tools may be used to relate your use of the Site and AA Data to Personal Data obtained from you. If any AA Data is linked with Personal Data, the linked AA Data will then be treated as Personal Data.
We may also use Personal Data in aggregate form for purposes of research or analysis. In order to better understand and serve the users of the Site and Other Services, Universal Orlando often conducts research on its customer demographics, interests and behavior based on Personal Data we gather. Although this aggregated data may be based in part on Personal Data, it does not identify you personally. Universal Orlando may share this type of AA Data with a variety of third parties, including its affiliates, agents, and current and prospective business partners.
We may use AA Data collected from the Site for site administration, advertising and promotional purposes, and we may share such information with various affiliated and unaffiliated entities for such purposes. For example, IP addresses are used for the purposes of system administration and to provide AA Data to advertisers about the volume of use on the Site, and Clickstream Data and demographic AA Data may be shared with our advertisers and business partners. We may also enter into agreements with outside companies that possess technology that allows the Site to customize the advertising and marketing messages you receive on the Site. This data (including Clickstream Data about your activities on our Site) may be shared with these companies for this purpose.
Your personal data will be collected and processed in the United States, the United Kingdom and/or in any other member states of the European Economic Area (EEA).
You understand and agree that your personal data may be sent to the United States or to other countries which do not provide an adequate level of data protection, and that our Data Processor has taken steps to ensure that your personal data will be adequately protected. If you no longer wish to consent to the transfer of your personal data as described in this paragraph, please contact us as described in the "Opt-Out" section of this Notice.
You may opt-out of receiving information mailings from us at any time. We always give you the opportunity to opt out whenever you submit information to us and when we send you a mailing, but if at any time in the future you wish to cease receiving information from us and/or other affiliated companies, just send an e-mail to firstname.lastname@example.org
with 'unsubscribe' in the subject field or write to the Data Processor, Xcetra Media Solutions(the Data Processor ), The Tramshed, Beehive Yard, Walcot Street, Bath, BA1 5BB, United Kingdom stating your wish to be removed from the mailing lists.
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5. Your Right to Access Information We Hold About You
By law you have a right to access the personal information we hold about you. To obtain a copy of the personal information we hold about you please write to The Data Protection Officer, Xcetra Media Solutions (the "Data Processor"), The Tramshed, Beehive Yard, Walcot Street, Bath, BA1 5BB, United Kingdom together with a cheque or postal order payable to Xcetra Media Solutions for £10 to cover administration costs. As soon as we are satisfied as to your identity we will send you, within forty (40) days of receipt of your written request and the fee, a copy of all the personal information we hold about you which we are legally required to disclose. Please contact the Data Processor at the same address if you have any reason to believe the data we hold on you is inaccurate.
In accordance with the requirements of the Data Protection Act 1998 we have appropriate technical and organisational security measures in place to help protect your personal information. The Internet is global and no data transmitted via the Internet can be guaranteed to be 100% secure during transmission. We cannot ensure or warrant the security of any information you transmit to us before we receive it. Please note that in accordance with our security procedures we may also request proof of your identity before disclosing certain information to you.
6. Links to Other Websites